What is Business Ghostwriting? And How Can it Help You?

Working with a professional ghostwriter can maximize an executive's time, freeing them up for more important activities. Below you'll find a recent post I ghostwrote for the AVP of Marketing at Stearns Lending. In addition to including the article in their blog, several elements were repurposed for social media use.

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Don't feel like emptying your wallet?*

One of the most common obstacles to buying a home is having little or no money for a down payment. We are proud to offer 142 different low and no down payment options for those who qualify! These include:

  • USDA

  • VA

  • FHA2 3.5% down

  • Conventional 3% down

  • Local bond and grant programs (down payment funds you don’t have to repay)

While many of these programs are designed for First-Time Homebuyers, repeat buyers can also benefit from some of these down payment assistance resources.

Mortgage Insurance costs have dropped

If you qualify for one of the low down payment options, you will probably be required to purchase Private Mortgage Insurance (PMI). Also called Mortgage Insurance (MI), this product is provided by a private company or through the government to protect the lender in case of a default. It’s typically required if your down payment is less than 20% of the purchase price.
 
On June 4, 2018 PMI fees for the most popular products were reduced by an average of 11%!*  Since people typically finance 90% of the home price, this PMI reduction will help a large number of homebuyers.*

Less-than-perfect credit?

In addition to manageable down payment amounts and reduced PMI fees, we can also work with borrowers who have less-than-perfect credit. While some financing options require a high FICO score, there are financing options designed for those with lower scores.
 
Another number you’ll hear when applying for a mortgage is your DTI. This stands for your Debt-to-Income ratio and compares how much you owe to how much you earn. We offer programs with flexible DTI requirements.

Market trends

National Homeownership Month is a great time to share some interesting housing tidbits:*

  • 5.51 million existing homes were sold in 2017

  • 612,000 newly-constructed homes were sold last year

  • Home values have increased by 8.7% over the previous year

  • 36% of homebuyers are millennials

  • 40% of all borrowers turn to FHA to purchase their first home5

  • The median age of repeat buyers was 54 in 2017

The old adage of “location, location, location” continues to be true with buyers. Here’s what homebuyers who participated in a National Association of Realtors® said:*

  • 78% of homebuyers indicated that neighborhood quality is more important than home size

  • 57% are willing to sacrifice a large yard in order to reduce their commute

  • 32% of buyers would pay more for waterfront property 

So, how will YOU celebrate National Homeownership Month? Call one of our knowledgeable and attentive Loan Originators today—we’ll help you take the first step to buying your new home!
 
 



 
* Additional Sources:
Loans may require mortgage insurance which increase your monthly payment amount.
Stearns Lending, LLC is an FHA Approved Lending Institution, and is not acting on behalf of or at the direction of HUD/FHA or the Federal government.
https://stearns.com/Blog/Professionals/May-2018/mgic-pmi-reduction
https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics
http://dsnews.com/daily-dose/05-31-2018/hud-celebrates-national-homeownership-month
https://www.nar.realtor/research-and-statistics/research-reports/home-feature-preferences

Marketing, Business Tips, GhostwritingMichelle LefebvreC-Suite, Executives, Ghostwriter