How to Choose the Right Writer

You may be asking yourself: "Should I choose a general copywriter or one with specialized expertise?"

"Yes," is the correct answer, with the caveat...

Copywriting, MarketingMichelle LefebvreJanuary 1, 2021Generalist, Specialist, Copywriter

Make Your Content Count

Life moves at a million miles an hour. And messages fly at us equally fast.

So, how can a business or nonprofit organization deliver their ideas to the right people without getting lost? With effective content marketing.

Content MarketingMichelle LefebvreNovember 9, 2020Content Marketing, Content Calendar, Strategy

Her Encore Senior Year

The senior year that wasn’t. Read what happened when our high school daughter’s life took an unexpected turn.

Parenting, Senior Year, PCS, TBIMichelle LefebvreJanuary 18, 2020Parenting, Healthcare, Senior Year, Concussion, PCS, TBI

Life Isn't Always What It Seems

Life-altering injuries can hide beneath the surface. This is our story.

Parenting, HealthcareMichelle LefebvreOctober 1, 2018Health, Concussion, Return to Learn, Return to Play

A Smaller Insult

While most of the content on my website focuses on work I’ve done for clients, sometimes I share something a little more personal. Take a look at this brief essay about less-than-obvious bullying situations … sometimes by the parents themselves.

ParentingMichelle LefebvreAugust 30, 2018Parenting, Bullying, Bias, MomLife, DadLife

What is Business Ghostwriting? And How Can it Help You?

Want to see some of my current work? Check out this post I recently wrote for a long-term client.

Marketing, Business Tips, GhostwritingMichelle LefebvreJune 14, 2018C-Suite, Executives, Ghostwriter

The 8 Commandments of Business Blogging

Easy-to-use blogging platforms make this communication method more accessible than ever before. But that doesn’t mean that blogging is easy. Here are 8 critical points to remember.

Michelle LefebvreApril 18, 2018

4 Steps to Success

Why do I love watching the Warriors? Sure, they're phenomenal players and @NBA champs, but there are four key elements I always notice—which is why I never miss a game.

Business TipsMichelle LefebvreMarch 16, 2018Success, Warriors, DubNation